The primary function of the Google Website Optimizer is to:

December 4, 2021 by Admin

The primary function of the Google Website Optimizer is to:

  • Optimize keywords based on the advertiser’s landing page.
  • Optimize cost-per-click (CPC) bids based on conversion data.
  • Test versions of an advertiser’s ad text based on landing page data.
  • Test versions of a website’s content and layout.

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