If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

December 4, 2021 by Admin

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

  • Has used CPM pricing before.
  • Is only opted into Google search and the Search Network.
  • Only opted into the Google Display Network.
  • Has never used CPM pricing before.

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