The data has a very high cost to the enterprise. Which of the following would provide the MOST comprehensive view into the potential value to the organization?

December 11, 2021 by Admin

A marketing enterprise is considering procuring customer information to more accurately target customer communications and increase sales. The data has a very high cost to the enterprise. Which of the following would provide the MOST comprehensive view into the potential value to the organization?

  • Risk assessment results
  • Cost-benefit analysis results 
  • Net present value (NPV) calculation
  • Investment services board review

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